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Creative Strategy. Nater project. Stills. Branding. ~~Works.~~ About.

Some works,
more fun/

Hey there! I'm Natalia Arias, Creative Director & Art Director who's all about diving into cool projects and leading awesome teams. Proficient in defining content strategies, branding, advertising and editorial lines for various brands in the fashion, decor, and lifestyle sectors. Some notable clients include: El Corte Inglés, Adidas, Mahou, Pernod Ricard, Disney, Fisher-Price, Esprit, Wallapop, and IKEA.

HERE EVERY DAY IS SATURDAY HERE EVERY DAY IS SATURDAY HERE EVERY DAY IS SATURDAY

HERE EVERY DAY IS SATURDAY

PROJECTS

Souls.

Photobook, Editorial

Art Direction & Photography: Natalia Arias A.

Nuevos tiempos. Nuevas Rebajas.

Campaign

Filmakers: Victor Claramunt (Antiestático), Alan Masferrer (Grayskull), Andrea Micheloni (In my mind) - DOP: Pacho Alcaine, Marc Miró, Daniel Mere -
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero, Dear Fucking Love - CD/AD: Natalia Arias A. - Creative Copywriting: Mariola Caeiro

Soy. Emidio Tucci

Campaign

Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Styling: Fermín & Gilles - CD/AD: Natalia Arias A. - CD: Alfredo Negri

Madame Arthur.

Photobook, Editorial

Art Direction & Photography: Natalia Arias A.

GRNCT Stories.

Content strategy, Editorial

Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - CD/AD: Natalia Arias A. - Copywriting: Julio Cesar Ortega

#ModoRebajas.

Campaign

Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love - CD/AD: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind)

+ Color.

Transmedia Campaign, Editorial, Brand experience

Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz - CD/AD: Natalia Arias A. - Copywriting: Marta Fiallo

Branding

Brand identity, Editorial design

Read more

Decora/Room.

Editorial

Photography: Nacho Sánchez, Felix Garay, Gorka Alba del Valle, Jose Catalá / Styling: Paloma Varaz, Miguel, Carlota Pyedro, Yolanda Puig - Copywriter: Javier Carrasco, Miriam Gómez -
CD/AD: Natalia Arias A., Eduardo Montoya - Art Directors: Cristina Ramos, Marta Polawski, Cristina Escandón, Lorea Domaica

Juillet.

Photobook, Editorial

Art Direction & Photography: Natalia Arias A.
Read more

Woman.

Campaign, Branding

Photography: Pipi Hormachea, Pablo Zamora, Esperanza Moya, Eduardo Mieira, Javier Biosca - Filmaker: Juanjo Martinez - Dop: Carlos Guijarro - CD/AD: Natalia Arias A. - Copywriting: Nerea Dolara

Nater project.

Product design, Branding

Creative Director & Founder: Natalia Arias A. - Photography: Gorka Alba del Valle

La ilusión está en Jugar.

Campaign

CD/AD: Natalia Arias A. - Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz -
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Styling: Andrea Jorge Diaz

La Pieza Infinita. Ecoembes

RRSS

To promote circularity and the significant positive impact on the planet that our actions have, we invited young talented illustrators to tell us, through their style, how depositing a can in the yellow container initiates a magical infinite loop.

Special content that we will unveil throughout 2023 - 2024.

"La Pieza Infinita" Ecoembes - Creative Director: Natalia Arias A. - Art Director: Catalina Forero - Illustrator: Sergio Dosal - Guillermo Labarga - Script: Laura Carmona - Motion Graphics: Jordi Portillo

Adidas District.

Concept Store

We developed a comprehensive proposal for the new Adidas Originals store in Bogotá, Colombia, encompassing creative concept, spatial design, and experiential elements. Introducing the Adidas District, our vision reflects an urban, irreverent, and inspiring environment. This district not only provides areas for relaxation and inspiration but also serves as a hub for co-creation between the brand and the community, where ideas are brought to life and shared.

Creative Director: Natalia Arias x Dh visual

Creative Strategy. Nater project. Stills. Branding. Works. About.

Natalia Arias Atehortua
Creative Director
nariasat@gmail.com

IgIn

@2024

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