ABOUT


I’m a Colombian creative director based in Spain, working across brand strategy, storytelling and brand ecosystems.

My background spans advertising, PR, social platforms, branding and in-house creative leadership, allowing me to develop cross-channel narratives that connect strategy, storytelling and customer experience.

Throughout my career, I’ve led campaigns, brand transformations and integrated communication systems for brands including IKEA, Adidas, Disney, Levi’s, NIVEA and El Corte Inglés, combining cultural insight with business-oriented creative thinking across large-scale and complex brand environments.

I began my career between the music and fashion industries, two formative worlds that continue to shape my sensitivity towards image, narrative and cultural observation.

Alongside my commercial practice, I also develop independent editorial projects through NATER, an ongoing space for visual research, storytelling and narrative exploration.









Ig.    In.
@2026