Hey there! I'm Natalia Arias, a Creative Director and Art Director, who thrives on creative thinking and strategic problem-solving. I combine big-picture vision with leadership from ideation through execution to build brands with purpose and personality.
With a strong foundation in creative strategy, art direction, branding, and content production, I specialize in shaping ideas that make a real impact. I’ve partnered with brands like El Corte Inglés, Adidas, Pernod Ricard, NIVEA, Disney, Wallapop, and IKEA across the fashion, decor, culture, and lifestyle sectors, crafting campaigns and narratives that truly resonate.
From ideation to overseeing execution, I’m all about delivering creativity that is meaningful and results-driven.
Thanks to my extensive background in the advertising and design industries, as well as my work on personal artistic projects, I bring a unique perspective that allows me to craft impactful and cutting-edge visual solutions.
The work featured here is a curated selection of both commercial and personal projects, showcasing my versatility as a professional in these fields and as an artist.
WORK
P001/ “Tenemos un Sueño” - IKEA - 8M
CD/AD: Natalia Arias A. - Creative Team: Ana Benitez, Jordi Portillo, Débora Hillert, Halo Films
( Campaign )
P002/ Ro_th
CD/AD: Natalia Arias A.
( Ethical Fashion Project )
P003/ “Hay un lugar que siempre te espera” - Casa del Libro
Filmakers: AdiosAdios - Production: La Joya - Creative Director/Art Director: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo
( Campaign )
P004/ Souls
Art Direction & Photography: Natalia Arias A.
( Photobook, Editorial )
P005/ Nuevos tiempos. Nuevas Rebajas - El Corte Inglés
Filmakers: Victor Claramunt, Alan Masferrer, Andrea Micheloni - DOP: Pacho Alcaine, Marc Miró, Daniel Mere -
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero,
Dear Fucking Love -CD/AD: Natalia Arias A. - Creative Copywriting: Mariola Caeiro
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero,
Dear Fucking Love -CD/AD: Natalia Arias A. - Creative Copywriting: Mariola Caeiro
( Campaign )
P006/ Soy. Emidio Tucci - El Corte Inglés
Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Stylin
g: Fermín & Gilles - CD/AD: Natalia Arias A. - CD: Alfredo Negri
( Campaign )
P007/ Madame Arthur
Art Direction & Photography: Natalia Arias A
( Photobook, Editorial )
P008/ GRNCT Stories - GREEN COAST
Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - CD/AD: Natalia Arias A. - Copywriting: Julio Cesar Ortega
(Content Production, Editorial )
P009/ #ModoRebajas - El Corte Inglés
CD/AD: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind) - Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love -
CD/AD: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind) - Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love -
( Campaign )
P0010/ + Color - El Corte Inglés
Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz - CD/AD: Natalia Arias A. - Copywriting: Marta Fiallo
( Transmedia Campaign, Editorial, Brand experience )
P011/ Armarios - IKEA
Creative Director: Natalia Arias A. - Creative Team: Ana Benitez, Pablo del Valle, Jordi Portillo, Arian Tabatabai
Creative Director: Natalia Arias A. - Creative Team: Ana Benitez, Pablo del Valle, Jordi Portillo, Arian Tabatabai
( PR)
P012 Branding/
CD/AD: Natalia Arias A.
( Brand identity, Editorial design )
P013/ Decora/Room - El Corte Inglés
Photography: Nacho Sánchez, Felix Garay, Gorka Alba del Valle, Jose Catalá / Styling: Paloma Varaz, Miguel, Carlota Pyedro, Yolanda Puig - Copywriter: Javier Carrasco, Miriam Gómez -
CD/AD: Natalia Arias A., Eduardo Montoya - Art Directors: Cristina Ramos, Marta Polawski, Cristina Escandón, Lorea Domaica
CD/AD: Natalia Arias A., Eduardo Montoya - Art Directors: Cristina Ramos, Marta Polawski, Cristina Escandón, Lorea Domaica
( Editorial )
P014/ Juillet
Art Direction & Photography: Natalia Arias A.
Art Direction & Photography: Natalia Arias A.
(Photobook, Editorial )
P015/ Woman - El Corte Inglés
Photography: Pipi Hormachea, Pablo Zamora, Esperanza Moya, Eduardo Mieira, Javier Biosca - Filmaker: Juanjo Martinez - Dop: Carlos Guijarro - CD/AD: Natalia Arias A. - Copywriting: Nerea Dolara
( Campaign, Content Production, Branding )
P016/ Nater Project
Creative Director & Founder: Natalia Arias A. - Photography: Gorka Alba del Valle
Creative Director & Founder: Natalia Arias A. - Photography: Gorka Alba del Valle
( Product Design, Branding )
P017/ Eso tan nuestro - ZOCO
Creative Director: Natalia Arias - Art Director: Débora Hillert - Copywriting: Ana Benitez, Laura Carmona
( Campaign )
P018/ “LA ILUSIÓN ESTÁ EN JUGAR” El Corte Inglés
CD/AD: Natalia Arias A. Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz -
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz
( Campaign )
P019/ Adidas District
Creative Director: Natalia Arias x Dh visual
( Concept Store )
Nater Project. Stills.