~~Works.~~ Nater Project. Stills. Services. Goods. About.

Hey there! I'm Natalia Arias, a Creative Director and Art Director, who thrives on creative thinking and strategic problem-solving. I combine big-picture vision with leadership from ideation through execution to build brands with purpose and personality.

With a strong foundation in creative strategy, art direction, branding, and content production, I specialize in shaping ideas that make a real impact. I’ve partnered with brands like El Corte Inglés, Adidas, Pernod Ricard, NIVEA, Disney, Wallapop, and IKEA across the fashion, decor, culture, and lifestyle sectors, crafting campaigns and narratives that truly resonate.

From ideation to overseeing execution, I’m all about delivering creativity that is meaningful and results-driven.

Thanks to my extensive background in the advertising and design industries, as well as my work on personal artistic projects, I bring a unique perspective that allows me to craft impactful and cutting-edge visual solutions.

The work featured here is a curated selection of both commercial and personal projects, showcasing my versatility as a professional in these fields and as an artist.

WORK

P001/ “Tenemos un Sueño” - IKEA - 8M

CD/AD: Natalia Arias A. - Creative Team: Ana Benitez, Jordi Portillo, Débora Hillert, Halo Films

( Campaign )

Read more

P002/ Ro_th

CD/AD: Natalia Arias A.

( Ethical Fashion Project )

Read more

P003/ “Hay un lugar que siempre te espera” - Casa del Libro

Filmakers: AdiosAdios - Production: La Joya - Creative Director/Art Director: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo

( Campaign )

Read more

P004/ Souls

Art Direction & Photography: Natalia Arias A.

( Photobook, Editorial )

Read more

P005/ Nuevos tiempos. Nuevas Rebajas - El Corte Inglés

Filmakers: Victor Claramunt, Alan Masferrer, Andrea Micheloni - DOP: Pacho Alcaine, Marc Miró, Daniel Mere -
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero,
Dear Fucking Love -CD/AD: Natalia Arias A. - Creative Copywriting: Mariola Caeiro

( Campaign )

Read more

P006/ Soy. Emidio Tucci - El Corte Inglés

Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Stylin

g: Fermín & Gilles - CD/AD: Natalia Arias A. - CD: Alfredo Negri

( Campaign )

Read more

P007/ Madame Arthur

Art Direction & Photography: Natalia Arias A

( Photobook, Editorial )

Read more

P008/ GRNCT Stories - GREEN COAST

Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - CD/AD: Natalia Arias A. - Copywriting: Julio Cesar Ortega

(Content Production, Editorial )

Read more

P009/ #ModoRebajas - El Corte Inglés

CD/AD: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind) - Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love -

Read more

P0010/ + Color - El Corte Inglés

Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz - CD/AD: Natalia Arias A. - Copywriting: Marta Fiallo

( Transmedia Campaign, Editorial, Brand experience )

Read more

P011/ Armarios - IKEA

Creative Director: Natalia Arias A. - Creative Team: Ana Benitez, Pablo del Valle, Jordi Portillo, Arian Tabatabai

( PR)

Read more

P012 Branding/

CD/AD: Natalia Arias A.

( Brand identity, Editorial design )

Read more

P013/ Decora/Room - El Corte Inglés

Photography: Nacho Sánchez, Felix Garay, Gorka Alba del Valle, Jose Catalá / Styling: Paloma Varaz, Miguel, Carlota Pyedro, Yolanda Puig - Copywriter: Javier Carrasco, Miriam Gómez -
CD/AD: Natalia Arias A., Eduardo Montoya - Art Directors: Cristina Ramos, Marta Polawski, Cristina Escandón, Lorea Domaica

( Editorial )

Read more

P014/ Juillet

Art Direction & Photography: Natalia Arias A.

(Photobook, Editorial )

Read more

P015/ Woman - El Corte Inglés

Photography: Pipi Hormachea, Pablo Zamora, Esperanza Moya, Eduardo Mieira, Javier Biosca - Filmaker: Juanjo Martinez - Dop: Carlos Guijarro - CD/AD: Natalia Arias A. - Copywriting: Nerea Dolara

( Campaign, Content Production, Branding )

Read more

P016/ Nater Project

Creative Director & Founder: Natalia Arias A. - Photography: Gorka Alba del Valle

( Product Design, Branding )

Read more

P017/ Eso tan nuestro - ZOCO

Creative Director: Natalia Arias - Art Director: Débora Hillert - Copywriting: Ana Benitez, Laura Carmona

( Campaign )

Read more

P018/ “LA ILUSIÓN ESTÁ EN JUGAR” El Corte Inglés

CD/AD: Natalia Arias A. Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz -
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz

Read more

P019/ Adidas District

Creative Director: Natalia Arias x Dh visual

( Concept Store )

Read more

Nater Project. Stills. ~~Works.~~ Services. About.

Natalia Arias
Creative Director
naterstudio@gmail.com

Ig. In.

@2024