Saturday. 

P001 → Nuevos tiempos. Nuevas Rebajas. 

During the pandemic, we faced the challenge of developing commercial campaigns to stimulate product purchases amidst an extremely unstable environment. Opting for a playful approach, we crafted three stories inspired by the tale of "Cinderella" to showcase various offers available during the El Corte Inglés sales. These offers were tailored to address emerging consumer needs in times characterized by uncertainty and upheaval.

P002 → La ilusión está en jugar

For the launch of the El Corte Ingles’s toy catalog, we crafted a campaign that pays homage to the families who found solace and joy during trying times. The essence of wonder resides in the act of playing together.

CD/AD: Natalia Arias A.  Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz - 
Filmaker: Nacho Martinez - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Styling: Andrea Jorge Diaz

P003 → 0 FEET AWAY MARKET

Grindr is venturing into the Spanish market for the first time with a mission to transform from being simply the app "everyone enjoys" to becoming the app "everyone loves". We've identified that while the LGBTQ+ community in Spain is very open-minded, there's a certain stigma and hesitance associated with using the app for the first time, with many labeling it as merely a "meat market".

Our goal is to demonstrate that Grindr is much more than just a "meat market". It embodies diversity, freedom of choice, and proximity. It's not merely a brand that speaks to the community; it's an integral part of the community itself. Our unique selling proposition (USP) highlights this: "The app that allows you to discover, navigate, and connect within less than 0 meters of the queer world."

Creative Director: Natalia Arias A. - Creatice Team: Ana Benitez, Catalina Forero, Jordi Portillo, Débora Hillert, Pablo del Valle.

P004 → #ModoRebajas

Our way of thinking determines our reality. More and more people are in need of that healing spark, to relish in the pleasure of self-care, to invest in oneself, to share. We wanted to demonstrate that El Corte Inglés Sales are not just an opportunity for smart shopping. They are an enjoyable experience where the brand serves as the epicenter of positive thoughts, the ground zero for a mindset shift.
This concept is reflected in video executions, graphics, radio, display ads, and a special in-store journey, as well as content that extends the campaign's journey, allowing viewers to shift to a new mood and discover, through different stories, the product and various promotions offered by the brand to achieve this.

P005 → + Color

We created a vibrant campaign, branding and shopping experience where color served as the central theme, weaving through every aspect of the event. This immersive journey encompassed a comprehensive campaign, exclusive product offerings, in-store activations, captivating space interventions, meticulously crafted packaging designs, a captivating catalogue, art installations, and engaging digital content. Each element harmonized to deliver a memorable and cohesive experience for our customers.

P006 → Eso tan nuestro

Zoco wants to share how it has been at the heart of the table for 65 years. It's about that natural, effortless tradition—the after-dinner conversation that reflects who we are.

P007 → Let it beef!

We needed to enhance the perception of the sector among younger populations by encouraging balanced and sustainable consumption associated with moments of enjoyment. Our goal was to raise awareness among Generation Z about the contributions of the industry to the economy, particularly in rural and disadvantaged areas, and to shift perceptions towards an affordable product.

Let it beef! is an invitation to freely choose whether to consume beef or not. It's about embracing the enjoyment of knowing that the meat we consume originates from cows raised in optimal conditions and through sustainable, environmentally friendly processes.

We created a conceptual platform, a transmedia awareness campaign, PR actions, and a content strategy for social media.





 

P008 → Tu mismx, Ilerna

ILERNA aims to refresh its image and redefine its communication strategy to establish a more robust and innovative brand, revolutionizing the norms within its industry. Our objective is to emphasize the significance of vocational training (FP).

P009 → Adidas District, Concept Store.

We developed a comprehensive proposal for the new Adidas Originals store in Bogotá, Colombia, encompassing creative concept, spatial design, and experiential elements. Introducing the Adidas District, our vision reflects an urban, irreverent, and inspiring environment. This district not only provides areas for relaxation and inspiration but also serves as a hub for co-creation between the brand and the community, where ideas are brought to life and shared.

P010 → 100 años leyendo juntos, Creative digital strategy.

Casa del Libro needed to strengthen its position as a cultural and literary reference in Spain in a new post-pandemic context. To achieve this, we crafted a narrative as a cultural agent and a digital strategy that combined brand campaigns, special actions, commercial campaigns, and offline activations.

The results: More than 1 million followers on social media. 1 out of every 5 books sold in Spain today is from CDL. Over 54 open bookstores. A 15% increase in e-commerce visibility. A 3.5-fold increase in young readers, reaching 350,000. We have doubled the number of members, reaching 3,000,000. Market share increased by +3.2 percentage points. Sales increased by 30%. More than 200 million online impacts in two years.