ABOUT
NATER STUDIO by @natalia_arias_a
Hey there! I'm Natalia Arias, a Creative Director and Art Director, who thrives on creative thinking and strategic problem-solving. I combine big-picture vision with leadership from ideation through execution to build brands with purpose and personality.
With a strong foundation in creative strategy, art direction, branding, and content production, I specialize in shaping ideas that make a real impact. I’ve partnered with brands like El Corte Inglés, Adidas, Levis, NIVEA, Disney and IKEA across the fashion, decor, culture, and lifestyle sectors, crafting campaigns and narratives that truly resonate.
From ideation to overseeing execution, I’m all about delivering creativity that is meaningful and results-driven.
Thanks to my background in the advertising and design industries, as well as my work on personal artistic projects, I bring a unique perspective that allows me to craft impactful and cutting-edge visual solutions.
The work featured here is a curated selection of both commercial and personal projects, showcasing my versatility as a professional in these fields and as an artist.
I'm Colombian, residing in Spain since 2011. I began my career as a producer and editor in my home country. Later, I transitioned to working as a textile graphic designer in the fashion industry before venturing into advertising. Over the years, I've held roles in internal creative departments as a Creative Director and Art Director for leading brands in both Colombia and Spain, as well as in advertising, communication, and public relations agencies, serving diverse clients.
Additionally, I founded my own brand, which is a project dedicated to exploring alternative avenues of purposeful creation: naterstore.com
This extensive experience has allowed me to approach creativity from various perspectives, work on brand building from a strategic standpoint, and offer creative services with innovative ideas that are not constrained by format. Through my creative studio, Nater, I focus on providing customized solutions and building teams tailored to meet the unique needs of each client.
Hey there! I'm Natalia Arias, a Creative Director and Art Director, who thrives on creative thinking and strategic problem-solving. I combine big-picture vision with leadership from ideation through execution to build brands with purpose and personality.
With a strong foundation in creative strategy, art direction, branding, and content production, I specialize in shaping ideas that make a real impact. I’ve partnered with brands like El Corte Inglés, Adidas, Levis, NIVEA, Disney and IKEA across the fashion, decor, culture, and lifestyle sectors, crafting campaigns and narratives that truly resonate.
From ideation to overseeing execution, I’m all about delivering creativity that is meaningful and results-driven.
Thanks to my background in the advertising and design industries, as well as my work on personal artistic projects, I bring a unique perspective that allows me to craft impactful and cutting-edge visual solutions.
The work featured here is a curated selection of both commercial and personal projects, showcasing my versatility as a professional in these fields and as an artist.
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Founder and Creative Director, NATER PROJECT
Creative Director, APPLE TREE
Creative Director, APPLE TREE
Associate Creative Director, El CORTE INGLES.
Creative Strategy and Art Director, Fashion team, El CORTE INGLES.
Creative Supervisor and Art Director, Home team, El CORTE INGLES.
Art Director, LEO BURNETT IBERIA.
Creative Director and Art Director, NARIASAT
Art Director, GRUPO CRYSTAL S.A.S
Nater Project. Stills. Works. Services.
@2025