We developed a comprehensive proposal for the new Adidas Originals store in Bogotá, Colombia, encompassing creative concept, spatial design, and experiential elements. Introducing the Adidas District, our vision reflects an urban, irreverent, and inspiring environment. This district not only provides areas for relaxation and inspiration but also serves as a hub for co-creation between the brand and the community, where ideas are brought to life and shared.

At the design level we will integrate concepts such as upcycling, hacked design and urban art to intervene spaces and transmit the creative and urban spirit of the brand and at the experience level concepts such as omnichannel, ultra-personalisation, augmented reality, gaming and community.

COWORKING HUB: We create a coworking space that not only works as a meeting point, inspire and allows to develop ideas through technology.
Ex: 3D printers, design platforms, extended reality.

It also stimulates traffic through actions to create community and dispersion spaces such as play areas, rest, food, free wifi and recharging areas.

FTW BAR: The creation of a hybrid space that responds to the brand's target, to generate traffic to the shop.

COFFEE & TEA FOR FREE: A space to take a break in the same creative universe.

CUSTOMISATION SPACE: The user participates by interconnecting the handmade experience with the digital one and has the possibility to develop products with sustainable materials.