Green Coast wanted to relaunch its brand as its collections and communication for both men and women were designed independently. The challenge was to create a unique brand universe, strengthen its values, and give relevance to its DNA. To achieve this, we created content that brought together both worlds in a fluid and coherent manner. We defined the DNA, the communication territory, and the tone with which we would address the target audience we wanted to reach. We emphasized that Green Coast is not just a trend brand; it's a philosophy of life, fun, casualness, and a vital attitude loaded with optimism.

We started with a careful selection of products and the creation of GRNCT STORIES, a series of content through which we showcased product updates set in different scenarios reflecting a young, free-spirited, and dreamy tribe of friends.

We created storytelling to add depth to all these stories across various online platforms (TikTok, Instagram, Web, YouTube, etc.). We brought together different talents to develop both analog and digital materials that allowed us to generate sufficiently attractive and diverse content while maintaining the same DNA, paying attention to detail in each piece, and bringing a fresher and more current tone to the brand. Here's an overview of the material we developed in the different stories:

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Movie and blanket evening? No. Movie and drive-in evening. And if it's with a retro touch, even better. In reality, everything invites you to play: a diner with a genuine American vibe, a good bowl of popcorn, and a Ferris wheel to stop overthinking things. Crochet, floral prints, tie-dye, or flare pants will complete your immersion into a seventies but very current mood. It's time to star in your own movie.

What is that shining in the darkness? A gleam that captures the gaze and traces a hypnotic movement. No one can look away. When the sun sets, it's time to transform into the brightest version of yourself. You're not just invited to this party, you'll be its soul.

Neons, flowing fabrics, satin textures, ruffles, and sparkles accompany you on this night. They are the elements that elevate your looks and make this moment unique. They guide you through the contrasts between fluorescent tones and the eternal elegance of black. The bright and the dark come together to create vibrant combinations. Fun takes over the atmosphere. It's a kaleidoscopic party where, like the stars, you'll shine in the darkness.

No one: Absolutely no one: You: 231 hours left until summer!
There's no doubt, it's your favorite season. And you not only want to live it to the fullest, but also want to remember it forever. This year, you're going to collect mental postcards: stunning images of unique moments. And that's the fashion that will accompany you along the way.

It's not a mirage, although it could be one. It's that spot in the city designed to unleash adrenaline. Ramps created for you to experience a rush of emotions as you navigate them. Up and down, but above all, enjoy the journey. 

Goodbye protocols, hello party in the heights. A few friends, a swimming pool, some inflatable mats, some lemonade... and suddenly, everything tastes like summer. You won't want to wear anything but a bucket hat, a Hawaiian shirt, clogs or sandals, a T-shirt... Here, the only dress code is your attitude.