“THERE IS A PLACE THAT ALWAYS AWAITS YOU” is a message that reflects the brand’s purpose as a cultural agent: to improve people's lives through reading. With this project, we aim to convey a message of community and celebration during Christmas.

Casa del Libro is not just a place for books; it is warmth, a welcoming atmosphere, a desire to learn, and a sense of family belonging.

All of this comes together in a space where everyone is welcome and becomes part of a unique community.

To bring this idea to life, we created Truman, a monster who is embraced by the reading community of Casa del Libro until he becomes an expert bookseller. Truman comes to life beyond the screen, transforming into a virtual recommender. Through WhatsApp, he can suggest books from an extensive collection of over 600,000 titles available at Casa del Libro.

Filmakers: AdiosAdios

Creative Director/ Art Director: Natalia Arias A. 

 Copywriter: Ana Benitez

Creative Team: Debora Hillert, Laura Forero, Jordi Portillo

Production Co: La Joya Producciones