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“HAY UN LUGAR QUE SIEMPRE TE ESPERA” Casa del Libro

( Campaign & Digital Content )




Casa del Libro is more than just a bookstore; it has a clear purpose: to improve people's lives through reading. With this project, it aims to convey a message of community and celebration during Christmas.

It’s not just about books but about its core values: closeness, a welcoming atmosphere, the desire to learn, and a sense of family belonging.

This makes Casa del Libro a place where everyone is welcome and part of a unique communit







We also proposed that Truman, our monster, come to life beyond the screen by becoming a virtual book recommender. Through WhatsApp, it can recommend an extensive collection of over 600,000 books from Casa del Libro to the entire community.


PRINT AD


MAKING OF


Filmakers: AdiosAdios

Creative Director/ Art Director: Natalia Arias A. 

 Copywriter: Ana Benitez

Creative Team: Debora Hillert, Laura Forero, Jordi Portillo

Production Co: La Joya Producciones



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