Our way of thinking determines our reality. More and more people are in need of that healing spark, to relish in the pleasure of self-care, to invest in oneself, to share. 
We wanted to demonstrate that El Corte Inglés Sales are not just an opportunity for smart shopping. They are an enjoyable experience where the brand serves as the
 epicenter of positive thoughts, the ground zero for a mindset shift.
This concept is reflected in video executions, graphics, radio, display ads, and a special in-store journey, as well as content that extends the campaign's journey, allowing viewers to shift to a new mood and discover, through different stories, the product and various promotions offered by the brand to achieve this.