+ COLOR - EL CORTE INGLÉS
( Campaign, Branding, Editorial & Brand Experience )
A brand experience to generate traffic to the store in a very grey month.
PROBLEM
After Christmas and the sales, a quiet month begins with very low sales and little traffic in
the brand's stores. IDEA
We created a vibrant campaign, branding and shopping experience where color served as the central theme, weaving through every aspect of the event. This immersive journey encompassed a comprehensive campaign, exclusive product offerings, in-store activations, captivating space interventions, meticulously crafted packaging designs, a captivating catalogue, art installations, and engaging digital content. Each element harmonized to deliver a memorable and cohesive experience for our customers.
After Christmas and the sales, a quiet month begins with very low sales and little traffic in
the brand's stores.
We created a vibrant campaign, branding and shopping experience where color served as the central theme, weaving through every aspect of the event. This immersive journey encompassed a comprehensive campaign, exclusive product offerings, in-store activations, captivating space interventions, meticulously crafted packaging designs, a captivating catalogue, art installations, and engaging digital content. Each element harmonized to deliver a memorable and cohesive experience for our customers.
PRINT ADS
EDITORIAL
BRANDING
CD/AD: Natalia Arias A.Creative - Copywriting: Marta Fiallo - Fashion Stylist: Pilar Lara - Set Design: Paloma López Varas - Art directors: Cristina Escandón, Delia Muñoz - Filmaker: Cesar Pesquera - Producer: Cesar Lamparero, Mamma Team - Photogrphy: Pablo Zamora, Gorka Alba del Valle
@2025