+ COLOR
EL CORTE INGLÉS
Bringing colour back to retail in its greyest month
After the peak of Christmas and the winter sales period, February becomes a moment of low engagement for the brand, both in-store and emotionally.
The challenge was to reactivate retail spaces through a concept capable of reconnecting audiences with the physical experience of the brand.
We positioned colour as a narrative and experiential tool, using it as a unifying code across campaign, space and content.
Rather than a traditional promotional moment, the project was designed as a temporary brand ecosystem that redefined how customers experienced the store during a low season period.
We created an immersive campaign where colour became the central creative principle across all touchpoints.
The experience extended into physical and digital environments, integrating campaign imagery, in-store interventions, curated product selections, packaging, editorial content and spatial installations.
Each element was designed to reinforce a single idea: transforming a quiet retail moment into a vibrant, emotionally engaging brand experience.
PRINT ADS
EDITORIAL
SPECIAL EDITIONS
EXPERIENCE
BRANDING
Creative Director and Art Director: Natalia Arias A.Creative - Sr. Copywriting: Marta Fiallo - Fashion Stylist: Pilar Lara - Set Design: Paloma López Varas - Filmmaker: Cesar Pesquera - Producer: Cesar Lamparero, Mamma Team - Photography: Pablo Zamora, Gorka Alba del Valle
@2026