P001 → “Nuevos tiempos. Nuevas Rebajas”.

During the pandemic, we faced the challenge of developing commercial campaigns to stimulate product purchases amidst an extremely unstable environment. Opting for a playful approach, we crafted three stories inspired by the tale of "Cinderella" to showcase various offers available during the El Corte Inglés sales. These offers were tailored to address emerging consumer needs in times characterized by uncertainty and upheaval.

P002 → “Nuevos tiempos. Nuevas Rebajas”.

New year. New habits. New hobbies. New resolutions. New hopes. New dreams. The best thing about starting a new year is starting anew. It's time to open doors, windows, to let in fresh air and leave 2020 behind.

In this campaign, which is an evolution of the summer sales "New times. New sales," we take a step further with our eyes set on tomorrow, on the year ahead, with a positive and hopeful message that was born during the months of confinement, a look more towards the future than ever before, on what this 2021 can promise us. This concept is reflected with a playful tone in video executions, graphics, radio spots, display pieces, and social media.

In the previous Sales, we showed the new normal, using a song from Tchaikovsky's opera "The Sleeping Beauty." In this campaign, we show a particular world where the characters seemed enchanted with a playful tone.

That's why, in this follow-up, we show the awakening of our "Sleeping Beauty," who awakens in this world to open doors and fill homes with fresh air, change, and excitement, in this new stage.

P003 → “Nuevos tiempos. Nuevas Rebajas”.“Preparados, listos, Rebajas”.

Little by little, the new normality is stabilizing, the worst is behind us, and the decrease in incidence, vaccination, and the reactivation of the economy light up the future. Summer is already here, and we have many reasons to await it with more joy than other years. We are eager to plan and prepare ourselves to enjoy it like never before.

And the Sales, with all their variety of products, offers, discounts, and possibilities, are the starting signal for a season that we want to enjoy to the fullest, whatever the plan may be. It's time to get active and experience a different summer.

Ready, set, sales!