PART II

COMMERCIAL PRACTICE


Brand strategy, campaigns and cultural storytelling for contemporary brands.


Working across advertising, PR, social platforms and integrated communication environments to develop coherent visual systems and narratives.



P001/

0 Feet away market - GRINDR 

Turning proximity into cultural connection and brand love



Communication Strategy · PR Activation · Influencer Strategy · Experiential Campaign · Cultural Event

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P002/

 “RebeLde”- CASA DEL LIBRO

From bookstore to cultural movement



Advertising Campaign · PR Activation · Influencer Strategy · Experiential Campaign · OOH

P003/

 “Hay un lugar que siempre te espera” - CASA DEL LIBRO

From brand to community through storytelling




Advertising Campaign · PR Activation · Influencer Strategy · Experiential Campaign · OOH


P004/Coworkers IKEA 

Turning corporate values into cultural experiences



Social Awareness Campaign · Experiential Installation, Content Campaign

P005/ 

“Nuevos tiempos. Nuevas Rebajas” - EL CORTE INGLÉS 

When tone turns storytelling into a state of mind



Integrated Campaign · Retail Campaign · Content Strategy · Social Campaign · Film Campaign · Brand Activation





P006/ 

“Soy” - EMIDIO TUCCI 

From classic tailoring to contemporary masculinity



Brand Campaign · Fashion Campaign · Content Strategy · Social Campaign · Brand Narrative

P007/ 

“#ModoRebajas” - EL CORTE INGLÉS 

Turning sales into an emotional retail experience





Integrated Campaign · Digital Campaign · Content Strategy · Retail Experience · Brand Activation · Social Campaign

P008/

 “+ Color” - EL CORTE INGLÉS 

Bringing colour back to retail in its greyest month




Integrated Campaign · Retail Experience · In-store Activation · Brand Experience · Content Campaign · Spatial Installation




P009/ 

“GRNCT Stories” - GREEN COAST 

Building a lifestyle universe beyond trends



Integrated Campaign · Brand Narrative · Content Strategy · Social Campaign


P010/

“CHECK IN WITH THE LOCALS” - ROOMATE

Turning local knowledge into a hospitality ecosystem






    • P011/

    “Eso tan nuestro” - ZOCO 

    Turning sobremesa into a living cultural narrative




    Brand Identity · Visual Identity System · Social Campaign · Content Strategy

    P012/

     “La ilusión está en jugar” - EL CORTE INGLÉS

    Where play becomes emotional connection




    Integrated Campaign · Film Campaign · Content Campaign · Emotional Brand Storytelling · Social Campaign

    P013/

    “Woman” - EL CORTE INGLÉS

    Redefining womenswear for a new retail era





    Integrated Campaign · Brand Narrative · Fashion Campaign · Social Campaign















    Natalia Arias 
    Creative Director
     naterstudio@gmail.com
    Ig.    In.
    @2026