Hi, I’m Natalia Arias, a Creative Director with a background in Art Direction, specializing in creative strategy, brand building, and narrative development.


My work spans fashion, décor, culture, and lifestyle, collaborating with brands such as El Corte Inglés, Adidas, Disney, Levi's, NIVEA, and IKEA.

Driven by culture and insight.

This portfolio is a curated dialogue between professional commissions and personal explorations, a space where strategy meets intuition, and versatility is shaped by artistic sensitivity.

At Nater, my creative studio,
I lead multidisciplinary teams to craft culturally relevant campaigns and content experiences.



PART I


FROM MY DARKROOM











PART 2

COMMERCIAL WORK






P001/

 “Truman: Librero experto” - CASA DEL LIBRO


 Creative Direction and Brand Strategy: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo - IA Filmaker: Mike Ramos
    



P002/

 “Hay un lugar que siempre te espera” - CASA DEL LIBRO


Creative Direction and Brand Strategy: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo - Filmakers: AdiosAdios - Production: La Joya
 




P003/ 

“Nuevos tiempos. Nuevas Rebajas” - EL CORTE INGLÉS

Creative Direction and Art Direction: Natalia Arias A. - Creative Copywriting: Mariola Caeiro - Filmakers: Victor Claramunt, Alan Masferrer, Andrea Micheloni - DOP: Pacho Alcaine, Marc Miró, Daniel Mere - 
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero, Dear Fucking Love





P004/

“Soy” - EMIDIO TUCCI

Creative direction and Art Direction: Natalia Arias A. - Creative Direction and copywriting: Alfredo Negri - Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Stylig: Fermín & Gilles





P005/

“#ModoRebajas” - EL CORTE INGLÉS


Creative direction and Art Direction: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind) - Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love - 



P006/

 “+ Color” - EL CORTE INGLÉS


Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz - Creative direction and Art Direction: Natalia Arias A. - Creative Direction and Copywriting: Marta Fiallo




P007/

“GRNCT Stories” - GREEN COAST


Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - Creative direction and Art Direction: Natalia Arias A. - Copywriting: Julio Cesar Ortega


P008/

“Eso tan nuestro” - ZOCO


Creative Director: Natalia Arias - Art Director: Débora Hillert - Copywriting: Ana Benitez, Laura Carmona




P009/

 “La ilusión está en jugar” - EL CORTE INGLÉS


Creative direction and Art Direction: Natalia Arias A.  Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz - 
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz



P010/

 “Alarmas invisibles” - IKEA 8M


Creative direction and Art Direction: Natalia Arias A. - Creative Team: Ana Benitez, Jordi Portillo, Débora Hillert, Halo Films




PART 3

PERSONAL WORK





P011/

 “Souls”                      


Art Direction & Photography: Natalia Arias A.



P012/

“Madame Arthur”




Art Direction & Photography: Natalia Arias A




P013/

 “Ro_th” - NATER PROJECT



Creative Direction and Art Direction: Natalia Arias A.




A strategic, thoughtful,
and visually driven approach to brand building.






Natalia Arias 
Creative Director
 naterstudio@gmail.com
Ig.    In.
@2025