Hi, I’m Natalia Arias, a Creative Director with a background in Art Direction, specializing in creative strategy, brand building, and narrative development. 

At Nater, my creative studio,  I lead multidisciplinary teams to craft culturally relevant campaigns and content experiences.

My work spans fashion, décor, culture, and lifestyle, collaborating with brands such as 
El Corte Inglés, Adidas, Disney, Levi's, NIVEA, and IKEA.

Driven by culture and insight.

This portfolio is a curated dialogue between professional commissions and personal explorations, a space where strategy meets intuition, and versatility is shaped by artistic sensitivity.





WORKS

P001/ Truman: Librero experto de Casa del Libro



( Brand Strategy, Living Brand Character, Campaign )


 Creative Director: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo - IA Filmaker: Mike Ramos
    



P002/ Ro_th 




CD/AD: Natalia Arias A.

( Branding, IA, Content Production )




P003/ “Tenemos un Sueño” - IKEA - 8M



CD/AD: Natalia Arias A. - Creative Team: Ana Benitez, Jordi Portillo, Débora Hillert, Halo Films

( Campaign, PR Activation )

P004/ “Hay un lugar que siempre te espera” - Casa del Libro




Filmakers: AdiosAdios - Production: La Joya - Creative Director: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo 

( Campaign )    

 

P005/ Souls   

                               
Art Direction & Photography: Natalia Arias A.

( Photobook, Editorial )




P006/ Nuevos tiempos. Nuevas Rebajas - El Corte Inglés



Filmakers: Victor Claramunt, Alan Masferrer, Andrea Micheloni - DOP: Pacho Alcaine, Marc Miró, Daniel Mere - 
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero, 
Dear Fucking Love - CD/AD: Natalia Arias A. - Creative Copywriting: Mariola Caeiro

( Campaign )



P007/ Soy. Emidio Tucci - El Corte Inglés



Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Stylin
g: Fermín & Gilles - CD/AD: Natalia Arias A. - CD: Alfredo Negri

( Campaign )



P008/ Madame Arthur




Art Direction & Photography: Natalia Arias A

( Photobook, Editorial )



P009/ GRNCT Stories - GREEN COAST




Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - CD/AD: Natalia Arias A. - Copywriting: Julio Cesar Ortega


(Content Production, Editorial )




P010/ #ModoRebajas - El Corte Inglés


 

CD/AD: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind) - Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love - 

( Campaign )



P0011/ + Color - El Corte Inglés

 


Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz - CD/AD: Natalia Arias A. - Copywriting: Marta Fiallo

( Transmedia Campaign, Editorial, Brand experience )


P012/ Armarios - IKEA





Creative Director: Natalia Arias A. - Creative Team: Ana Benitez, Pablo del Valle, Jordi Portillo, Arian Tabatabai


( PR Activation )



P013 Graphic design/







Art Director: Natalia Arias A.

( Brand identity, Editorial design )


P014/ Decora/Room - El Corte Inglés




 
Photography: Nacho Sánchez, Felix Garay, Gorka Alba del Valle, Jose Catalá / Styling: Paloma Varaz, Miguel, Carlota Pyedro, Yolanda Puig - Copywriter: Javier Carrasco, Miriam Gómez -
 CD/AD: Natalia Arias A., Eduardo Montoya - Art Directors: Cristina Ramos, Marta Polawski, Cristina Escandón, Lorea Domaica


( Editorial )





P015/ Woman - El Corte Inglés


Photography: Pipi Hormachea, Pablo Zamora, Esperanza Moya, Eduardo Mieira, Javier Biosca - Filmaker: Juanjo Martinez - Dop: Carlos Guijarro - CD/AD: Natalia Arias A. - Copywriting: Nerea Dolara

( Campaign, Content Production, Branding, Editorial )



P016/ Nater Project




 Creative Director & Founder:  Natalia Arias A. - Photography: Gorka Alba del Valle


( Product Design, Branding )



P017/ Eso tan nuestro - ZOCO




Creative Director: Natalia Arias - Art Director: Débora Hillert - Copywriting: Ana Benitez, Laura Carmona

( Campaign )


P018/ “LA ILUSIÓN ESTÁ EN JUGAR” El Corte Inglés



CD/AD: Natalia Arias A.  Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz - 
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz

( Campaign )



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