NATALIA ARIAS
Creative Direction
& Brand Strategy


I create brand worlds through strategy, storytelling and visual narratives across campaigns, culture and brand experiences.





FEATURED WORK


This portfolio is a curated dialogue between professional commissions 
and personal explorations, where strategy meets intuition.



P001/

 “Non - Fragile” -  NATER

Redefining fragility through material storytelling.




(Storytelling, Branding, Product Design, Social Media Content)





 is my personal exploration of conceptual storytelling and object design.

Enter the universe




P002/

 “Hay un lugar que siempre te espera” - CASA DEL LIBRO

From brand to community.




(Storytelling, Advertising, PR Activations, Influencer MK, Experiencial MK, OOH)

P003/

 “RebeLde”- CASA DEL LIBRO

From bookstore to cultural movement.



(Storytelling, Advertising, PR Activations, Influencer MK, Experiencial MK, OOH)



P004/

 “+ Color” - EL CORTE INGLÉS 

Bringing colour back to retail in its greyest month.




(Fashion Art Direction, Branding, Advertising, OOH, Experiencial MK, Social Media Content)



P005/ 

“GRNCT Stories” - GREEN COAST 

From a trend-driven brand to a cultural lifestyle universe.



(Fashion Art Direction, Branding, Social Media Content)




P006/ “Woman” - EL CORTE INGLÉS

Redefining womenswear for a new retail era.




(Fashion Art Direction, Advertising, Editorial Design, Commercial Interiors, Branding, OOH)







Thoughtful narratives. 
Strong visual systems.
Meaningful brand experiences.








 naterstudio@gmail.com
Ig.    In.
@2026