Hey there! I'm Natalia Arias, a Creative Director and Art Director, who thrives on creative thinking and strategic problem-solving. I combine big-picture vision with leadership from ideation through execution to build brands with purpose and personality.

With a strong foundation in creative strategy, art direction, branding, and content production, I specialize in shaping ideas that make a real impact. I’ve partnered with brands like El Corte Inglés, Adidas, Pernod Ricard, NIVEA, Disney, Wallapop, and IKEA across the fashion, decor, culture, and lifestyle sectors, crafting campaigns and narratives that truly resonate.

From ideation to overseeing execution, I’m all about delivering creativity that is meaningful and results-driven.

Thanks to my extensive background in the advertising and design industries, as well as my work on personal artistic projects, I bring a unique perspective that allows me to craft impactful and cutting-edge visual solutions.

The work featured here is a curated selection of both commercial and personal projects, showcasing my versatility as a professional in these fields and as an artist.









WORK


P001/ Ro_th 




CD/AD: Natalia Arias A.

( Ethical Fashion Project )




P002/ “Tenemos un Sueño” - IKEA - 8M



CD/AD: Natalia Arias A. - Creative Team: Ana Benitez, Jordi Portillo, Débora Hillert, Halo Films

( Campaign )

P003/ “Hay un lugar que siempre te espera” - Casa del Libro




Filmakers: AdiosAdios - Production: La Joya - Creative Director/Art Director: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo 

( Campaign )    

 

P004/ Souls   

                               
Art Direction & Photography: Natalia Arias A.

( Photobook, Editorial )




P005/ Nuevos tiempos. Nuevas Rebajas - El Corte Inglés



Filmakers: Victor Claramunt, Alan Masferrer, Andrea Micheloni - DOP: Pacho Alcaine, Marc Miró, Daniel Mere - 
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero, 
Dear Fucking Love -CD/AD: Natalia Arias A. - Creative Copywriting: Mariola Caeiro

( Campaign )



P006/ Soy. Emidio Tucci - El Corte Inglés



Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Stylin
g: Fermín & Gilles - CD/AD: Natalia Arias A. - CD: Alfredo Negri

( Campaign )



P007/ Madame Arthur




Art Direction & Photography: Natalia Arias A

( Photobook, Editorial )



P008/ GRNCT Stories - GREEN COAST




Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - CD/AD: Natalia Arias A. - Copywriting: Julio Cesar Ortega


(Content Production, Editorial )




P009/ #ModoRebajas - El Corte Inglés


 

CD/AD: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind) - Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love - 

( Campaign )



P0010/ + Color - El Corte Inglés

 


Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz - CD/AD: Natalia Arias A. - Copywriting: Marta Fiallo

( Transmedia Campaign, Editorial, Brand experience )


P011/ Armarios - IKEA





Creative Director: Natalia Arias A. - Creative Team: Ana Benitez, Pablo del Valle, Jordi Portillo, Arian Tabatabai


( PR)



P012 Graphic design/





CD/AD: Natalia Arias A.

( Brand identity, Editorial design )


P013/ Decora/Room - El Corte Inglés




 
Photography: Nacho Sánchez, Felix Garay, Gorka Alba del Valle, Jose Catalá / Styling: Paloma Varaz, Miguel, Carlota Pyedro, Yolanda Puig - Copywriter: Javier Carrasco, Miriam Gómez -
 CD/AD: Natalia Arias A., Eduardo Montoya - Art Directors: Cristina Ramos, Marta Polawski, Cristina Escandón, Lorea Domaica


( Editorial )




P014/ Juillet




Art Direction & Photography: Natalia Arias A.

(Photobook, Editorial )



P015/ Woman - El Corte Inglés


Photography: Pipi Hormachea, Pablo Zamora, Esperanza Moya, Eduardo Mieira, Javier Biosca - Filmaker: Juanjo Martinez - Dop: Carlos Guijarro - CD/AD: Natalia Arias A. - Copywriting: Nerea Dolara

( Campaign, Content Production, Branding )



P016/ Nater Project




 Creative Director & Founder:  Natalia Arias A. - Photography: Gorka Alba del Valle


( Product Design, Branding )



P017/ Eso tan nuestro - ZOCO




Creative Director: Natalia Arias - Art Director: Débora Hillert - Copywriting: Ana Benitez, Laura Carmona

( Campaign )


P018/ “LA ILUSIÓN ESTÁ EN JUGAR” El Corte Inglés



CD/AD: Natalia Arias A.  Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz - 
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz

( Campaign )



P019/ Adidas District - Concept Store




Creative Director: Natalia Arias x Dh visual

( Concept Store )



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@2024