Hi, I’m Natalia Arias, a Creative Director
with a background in Art Direction, specializing in creative strategy, brand building, and narrative development.

I define creative vision and lead multidisciplinary teams from concept to execution, shaping culturally relevant campaigns and brand narratives.
Throughout my career, I’ve contributed to branding, innovation, transformation, and repositioning initiatives 
for category leading brands aligning creative direction with business strategy to drive long-term brand value.

My work spans fashion, décor, culture, and lifestyle, 
leading projects for brands such El Corte Inglés, Adidas, Disney, Levi's, NIVEA, and IKEA.

Driven by culture and insight.

This portfolio is a curated dialogue between professional commissions and personal explorations, where strategy 
meets intuition.


Through Nater, my creative studio, I build cohesive brand ecosystems where strategy, creativity, and content operate as one integrated system.



PART I


FROM MY DARKROOM











PART 2

COMMERCIAL WORK





P001/

 “Truman: Librero experto” - CASA DEL LIBRO

Creative Direction and Brand Strategy: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo - IA Filmaker: Mike Ramos
    





P002/

 “Hay un lugar que siempre te espera” - CASA DEL LIBRO


Creative Direction and Brand Strategy: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo - Filmakers: AdiosAdios - Production: La Joya
 




P003/

 “Alarmas invisibles” - IKEA


Creative direction and Art Direction: Natalia Arias A. - Creative Team: Ana Benitez, Jordi Portillo, Débora Hillert, Halo Films


P004/ 

“Nuevos tiempos. Nuevas Rebajas” - EL CORTE INGLÉS

Creative Direction and Art Direction: Natalia Arias A. - Creative Copywriting: Mariola Caeiro - Filmakers: Victor Claramunt, Alan Masferrer, Andrea Micheloni - DOP: Pacho Alcaine, Marc Miró, Daniel Mere - Styling: Gabriella Naeve, Berta Bascal, 
Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero, Dear Fucking Love





P005/ 

“Soy” - EMIDIO TUCCI

Creative direction and Art Direction: Natalia Arias A. - Creative Direction and copywriting: Alfredo Negri - Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Stylig: Fermín & Gilles





P006/ 

“#ModoRebajas” - EL CORTE INGLÉS


Creative direction and Art Direction: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind) - Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love  



P007/

 “+ Color” - EL CORTE INGLÉS


Creative direction and Art Direction: Natalia Arias A. - Creative Direction and Copywriting: Marta Fiallo
Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz -




P008/ 

“GRNCT Stories” - GREEN COAST


Creative direction and Art Direction: Natalia Arias A. - Copywriting: Julio Cesar Ortega - Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - 


P009/

“Eso tan nuestro” - ZOCO


Creative Director: Natalia Arias - Art Director: Débora Hillert - Copywriting: Ana Benitez, Laura Carmona




P010/

 “La ilusión está en jugar” - EL CORTE INGLÉS


Creative direction and Art Direction: Natalia Arias A.  Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz - Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz






PART 3

PERSONAL WORK





P011/

 “Souls”     


Art Direction & Photography: Natalia Arias A.



P012/

“Madame Arthur”




Art Direction & Photography: Natalia Arias A




P013/

 “Ro_th” - NATER PROJECT



Creative Direction and Art Direction: Natalia Arias A.




A strategic, thoughtful,
and visually driven approach to brand building.






Natalia Arias 
Creative Director
 naterstudio@gmail.com
Ig.    In.
@2025