I make
beautiful things.


Nothing more. Nothing less.
At Nater, my creative studio, pleasure and purpose guide everything I do.
If it doesn’t provoke, communicate, or tell a story,
it doesn’t work.

I’m obsessed with experience.
With detail. With the way things look, feel, and last.
With the story behind every object, every campaign, every brand.

I build brands and experiences with character.
Crafted with care.
Thoughtful. Strategic. Visual.

I work for those who understand
that beauty is never superficial,
it’s also concept, narrative, and stance.

I don’t design to explain.

I design to provoke.










WORKS

P001/ Truman: Librero experto de Casa del Libro



( Brand Experience Design, Living Brand Character, Campaign )


 Creative Director: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo - IA Filmaker: Mike Ramos
    



P002/ Ro_th 




CD/AD: Natalia Arias A.

( Branding, IA, Content Production )




P003/ “Tenemos un Sueño” - IKEA - 8M



CD/AD: Natalia Arias A. - Creative Team: Ana Benitez, Jordi Portillo, Débora Hillert, Halo Films

( Campaign, PR Activation )

P004/ “Hay un lugar que siempre te espera” - Casa del Libro




Filmakers: AdiosAdios - Production: La Joya - Creative Director: Natalia Arias A. - Creative team: Ana Benitez, Debora Hillert, Laura Forero, Jordi Portillo 

( Campaign )    

 

P005/ Souls   

                               
Art Direction & Photography: Natalia Arias A.

( Photobook, Editorial )




P006/ Nuevos tiempos. Nuevas Rebajas - El Corte Inglés



Filmakers: Victor Claramunt, Alan Masferrer, Andrea Micheloni - DOP: Pacho Alcaine, Marc Miró, Daniel Mere - 
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero, 
Dear Fucking Love - CD/AD: Natalia Arias A. - Creative Copywriting: Mariola Caeiro

( Campaign )



P007/ Soy. Emidio Tucci - El Corte Inglés



Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Stylin
g: Fermín & Gilles - CD/AD: Natalia Arias A. - CD: Alfredo Negri

( Campaign )



P008/ Madame Arthur




Art Direction & Photography: Natalia Arias A

( Photobook, Editorial )



P009/ GRNCT Stories - GREEN COAST




Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - CD/AD: Natalia Arias A. - Copywriting: Julio Cesar Ortega


(Content Production, Editorial )




P010/ #ModoRebajas - El Corte Inglés


 

CD/AD: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind) - Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love - 

( Campaign )



P0011/ + Color - El Corte Inglés

 


Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz - CD/AD: Natalia Arias A. - Copywriting: Marta Fiallo

( Transmedia Campaign, Editorial, Brand experience )


P012/ Armarios - IKEA





Creative Director: Natalia Arias A. - Creative Team: Ana Benitez, Pablo del Valle, Jordi Portillo, Arian Tabatabai


( PR Activation )



P013 Graphic design/







Art Director: Natalia Arias A.

( Brand identity, Editorial design )


P014/ Decora/Room - El Corte Inglés




 
Photography: Nacho Sánchez, Felix Garay, Gorka Alba del Valle, Jose Catalá / Styling: Paloma Varaz, Miguel, Carlota Pyedro, Yolanda Puig - Copywriter: Javier Carrasco, Miriam Gómez -
 CD/AD: Natalia Arias A., Eduardo Montoya - Art Directors: Cristina Ramos, Marta Polawski, Cristina Escandón, Lorea Domaica


( Editorial )





P015/ Woman - El Corte Inglés


Photography: Pipi Hormachea, Pablo Zamora, Esperanza Moya, Eduardo Mieira, Javier Biosca - Filmaker: Juanjo Martinez - Dop: Carlos Guijarro - CD/AD: Natalia Arias A. - Copywriting: Nerea Dolara

( Campaign, Content Production, Branding, Editorial )



P016/ Nater Project




 Creative Director & Founder:  Natalia Arias A. - Photography: Gorka Alba del Valle


( Product Design, Branding )



P017/ Eso tan nuestro - ZOCO




Creative Director: Natalia Arias - Art Director: Débora Hillert - Copywriting: Ana Benitez, Laura Carmona

( Campaign )


P018/ “LA ILUSIÓN ESTÁ EN JUGAR” El Corte Inglés



CD/AD: Natalia Arias A.  Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz - 
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz

( Campaign )



Nater Project.    Stills.     Works.    Services.     About.
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@2025