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Creative Strategy.    Nater project.    Stills.     Branding.    Works.    About.


Some works, 
more fun/


Hey there! I'm Natalia Arias, Creative Director & Art Director who's all about diving into cool projects and leading awesome teams. Proficient in defining content strategies, branding, advertising and editorial lines for various brands in the fashion, decor, and lifestyle sectors. Some notable clients include: El Corte Inglés, Adidas, Mahou, Pernod Ricard, Disney, Fisher-Price, Esprit, Wallapop, and IKEA.



                                                             
        




  HERE EVERY DAY IS SATURDAY HERE EVERY DAY IS SATURDAY HERE EVERY DAY IS SATURDAY HERE EVERY DAY IS SATURDAY  



PROJECTS



Souls. 

Photobook, Editorial




Art Direction & Photography: Natalia Arias A.





Nuevos tiempos. Nuevas Rebajas. 

Campaign


Filmakers: Victor Claramunt (Antiestático), Alan Masferrer (Grayskull), Andrea Micheloni (In my mind) - DOP: Pacho Alcaine, Marc Miró, Daniel Mere  - 
Styling: Gabriella Naeve, Berta Bascal, Paloma Tiemblo - Muah: Crisanto Blanco, Cinthya de león - Set Design: Encarna Romero, Dear Fucking Love - CD/AD: Natalia Arias A. - Creative Copywriting: Mariola Caeiro




Soy. Emidio Tucci

Campaign




Photography: Pablo Zamora - Filmakers: Gus & Lo, Nur Casdevall (Canada) - Dop: Elias M. Felix - Styling: Fermín & Gilles - CD/AD: Natalia Arias A. - CD: Alfredo Negri




Madame Arthur. 

Photobook, Editorial





Art Direction & Photography: Natalia Arias A.



GRNCT Stories. 

Content strategy, Editorial



Photography: Lala Serrano, Mara Alonso, Antártica - Filmakers: Bruma Studio, Antártica - Styling: Inés Ibán - Muah: Olga Holovanova - CD/AD: Natalia Arias A. - Copywriting: Julio Cesar Ortega





#ModoRebajas. 

Campaign

 Photography: Gorka Alba del Valle - Styling: Berta Bascal - Set Design: Paloma Varaz, Dear Fucking Love - CD/AD: Natalia Arias A. - Copywriting: Mariola Caeiro - Filmaker: Andrea Micheloni (In my mind)


+ Color.

Transmedia Campaign, Editorial, Brand experience
Filmaker: Cesar Pesquera (Mamma Team) - Photography: Pablo Zamora - Gorka Alba del Valle - Styling: Pilar Lara - Set Design: Paloma Varaz - CD/AD: Natalia Arias A. - Copywriting: Marta Fiallo



Branding

Brand identity, Editorial design




Decora/Room.

Editorial


 
Photography: Nacho Sánchez, Felix Garay, Gorka Alba del Valle, Jose Catalá / Styling: Paloma Varaz, Miguel, Carlota Pyedro, Yolanda Puig - Copywriter: Javier Carrasco, Miriam Gómez -
 CD/AD: Natalia Arias A., Eduardo Montoya - Art Directors: Cristina Ramos, Marta Polawski, Cristina Escandón, Lorea Domaica



Juillet. 

Photobook, Editorial





Art Direction & Photography: Natalia Arias A.


Woman.            

Campaign, Branding





Photography: Pipi Hormachea, Pablo Zamora, Esperanza Moya, Eduardo Mieira, Javier Biosca - Filmaker: Juanjo Martinez - Dop: Carlos Guijarro - CD/AD: Natalia Arias A. - Copywriting: Nerea Dolara


​​ ​​​Nater project.

Product design, Branding


 Creative Director & Founder:  Natalia Arias A. - Photography: Gorka Alba del Valle


​​ ​​​La ilusión está en Jugar.

Campaign




CD/AD: Natalia Arias A. - Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz - 
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Styling: Andrea Jorge Diaz


La Pieza Infinita. Ecoembes

RRSS


To promote circularity and the significant positive impact on the planet that our actions have, we invited young talented illustrators to tell us, through their style, how depositing a can in the yellow container initiates a magical infinite loop.

Special content that we will unveil throughout 2023 - 2024.






"La Pieza Infinita" Ecoembes - Creative Director: Natalia Arias A. - Art Director: Catalina Forero - Illustrator: Sergio Dosal - Guillermo Labarga - Script: Laura Carmona - Motion Graphics: Jordi Portillo



Adidas District.

Concept Store

We developed a comprehensive proposal for the new Adidas Originals store in Bogotá, Colombia, encompassing creative concept, spatial design, and experiential elements. Introducing the Adidas District, our vision reflects an urban, irreverent, and inspiring environment. This district not only provides areas for relaxation and inspiration but also serves as a hub for co-creation between the brand and the community, where ideas are brought to life and shared.






Creative Director: Natalia Arias x  Dh visual


Creative Strategy.   Nater project.    Stills.     Branding.    Works.    About.


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